I went and met daniele at rsvp store in shoreditch where his collection is currently on sale. Daniele is one half of amazing collaborative brand- hyde fast ldn, his collegue and good friend valentino (aka mrhydetattoos) is responsible for the designs you see adorned across their collection of leather jackets, t-shirts, tanks to name a few. We get an insight into how the brand was born and their visions for the future.
So how did Hyde Fast come about?
Hyde Fast came about from an idea of Tattoo artist Mr Hyde, who thought himself and I should put our brains together to work on an exclusive brand of clothing and accessories. He saw that with combining our ideas with our specific taste for cool and quirky stuff and his exclusive illustrations it would be perfect for the creation of a fashion brand.
How did you strike up the relationship with MrHydetattoos?
Mr Hyde and I go back a long way. We had been introduced by some friends we had in common in the early 2000s and ultimately strengthening our bond later around 2004 during our golden squatting days in north London, and we were inseparable from the start. We spent the best years of our youth in London organising raves and other creative-artistic events and projects ever since.